The internet took ‘content is king’ too seriously, and now it's oversaturated with content.
Over 6 million blog posts are published every single day, alongside other types of content such as videos, research reports, newsletters, case studies, podcasts, and more.
The growth of diverse content channels has expanded customer touchpoints. As a result, marketers today have to cater to more complex demographic dynamics than they did a decade back, making customer segmentation and targeted content creation way too complicated.
To ace content management and make a business stand out, marketing professionals have to:
- Stay up-to-date with the latest happenings in their industry and beyond
- Have a solid content strategy in place to curate, create, and distribute content
- Develop content that aligns with their business and is tailored to their ideal customer profile (ICP)
- Maintain an organized content repository
To make it all happen, marketers need powerful tools for content management—tools that streamline the process of organizing content, promote collaboration, and increase productivity.
In this article, we will talk about all things content management. From actionable strategies, best practices, to top trends, we'll cover everything you need to master the art of content management in 2024.
What does content management mean?
Content management in 2024 is heavily reliant on tech and for good reasons. Here are some key aspects:
AI is everywhere
AI hasn’t taken over humanity yet, but AI tools are all the rage now. They have transformed the marketing space by automating content ideation, creation, curation, and organization.
Marketers don't have to create content from scratch anymore—they can use AI to speed up their workflow. As these tools continue to be more refined, you can expect more AI penetration into business processes.
Segmentation and personalizing content using AI
Complex customer demographics make it difficult to develop tailored content for specific segments. This is where you need advanced AI-assisted segmentation tools. Powered by machine learning (ML) algorithms, deep learning, natural language processing (NLP), and conversational AI technology, these tools create sophisticated and more effective customer segments.
Once you’re done with segmentation, you can again implement AI tools for content management to create personalized content and campaigns at scale.
Continuous learning
Content management and the digital space as a whole went through some major changes in the last couple of years. Professionals have to stay up-to-date with evolving tech and focus on upskilling.
Be open to learning and experimentation, implement modern content creation and management tools, and adopt new and improved strategies to make your business soar higher.
Spotlight on user-generated content
As content overload has become a challenge for both marketers and consumers, it's necessary to adopt a different approach toward content creation. According to Forbes, User-generated content (UGC) is a notable trend that's going to dominate the world of content management and marketing.
Give your users/customers the center stage, and build a resource library based on UGC. It will make your content a cut above competitors, maintain authenticity, and help you connect better with customers.
Expert strategies for effective content management in 2024
Use these strategies to uplevel your content management game:
1. Omnichannel strategy to diversify distribution
If you're still keeping your content efforts limited to a single channel, you might be losing out on potential revenue. You have to diversify your reach and show up at every platform your customers hang out at. And for that, you need a cohesive omnichannel strategy to distribute content across multiple channels, including websites, mobile apps, social media, and other emerging digital spaces.
2. Leverage analytics tools
Your content drives revenue only when it resonates with your audience. Besides content creation and management tools, make optimal use of analytics tools (for example, Google Analytics, Semrush, or Facebook Analytics). Measure user engagement KPIs and social media KPIs to understand what appeals the most to your audience.
- Customer engagement KPIs to track: Conversion rate, click-through rates, page per session, average session duration, customer lifetime value, customer retention rate, and churn rate
- Social media KPIs to track: Impressions, views, follower count, reactions, post reach, comments, shares, saves, average engagement rate, click-through rate, and cost-per-click
Identify which channels deliver the best results, which areas need improvement, and tailor your content marketing strategy accordingly.
3. Have a system in place
To be better at curating user-generated content, you need a stable system in place to collect, save, review, and share resources seamlessly. Use content curation tools to save your collected content organized in a central repository, retrieve them quickly, and streamline the curation process.
4. Maintain consistency across channels
While every distribution channel has its own unique appeal and you cannot post the exact same content everywhere, maintaining consistency is important. Tailor your content to make it suitable for different platforms, but keep your theme and messaging the same. For establishing credibility, your content should deliver a uniform branded experience across all channels.
What to look for in a content management tool?
While choosing a content management tool for your business, make sure it ticks off the following points:
User-Friendly Interface
The primary goal of content creation and management tools is to iron out the kinks in your workflow. Look for a tool with a simple, intuitive user interface to ensure it's suitable for teams with varying levels of technical expertise. It's great if the tool has a little learning curve, as your team won't have to spend months to learn using it.
Customization and Scalability
Whether yours is a startup or an enterprise firm, the content management tool must be customizable to fit your unique needs. It should be scalable based on your business strategies, so you can continue with the same tool when your business grows.
Robust Analytics and Reporting
The tool must offer advanced analytics capabilities to track content performance, analyze audience behavior, and make data-driven decisions. These metrics help you understand what's working well and what’s not, and you can evolve your strategies to make your content more impactful and conversion-focused.
Content Archiving and Retrieval
Look for content management planning tools that allow archiving content you don't need and offer seamless retrieval of old saved content. These features will keep your content vault free from mess, and you can access previously saved content without wasting any time.
Advanced Content Curation Capabilities
The best content management tool is one that offers sophisticated content curation features, empowering you to easily discover, aggregate, and share relevant content from various sources. Grouping similar content into collections, intuitive tagging, and keeping content organized with personalized notes and highlights—these are some capabilities you must look out for.
Why use CurateIt for content management and content curation in 2024
Content management planning tools like CurateIt make your content initiatives more effective and keep up your productivity level.
With this AI-powered bookmark manager and content management tool, marketing teams can:
- Curate diverse content, be it a web page, social media feed, image, video, PDF, or code snippet
- Access different content channels
- Organize the curated content into collections and add automated tags
- Add annotations to the content, highlight using different colors and formats, and share with others
- Search saved content with universal full-text search capability
- Build private and public collections.
Top trends to look out for in content management in 2024
- Curated content aggregation with AI: This year, there will be an upsurge of AI-led aggregation of curated content. Businesses will be more open to using AI tools for automated content tagging and categorization, analyzing user preferences with ML algorithms, and making curated content more tailored to specific audiences.
- Integration of user-generated content (UGC) in strategy: To avoid creating generic content, businesses will focus on user-generated content. It will make content marketing initiatives more impactful and increase the brand's credibility in the eyes of the customers.
- Ethical content curation practices: Issues like algorithmic bias and lack of diversity and inclusion will become a focal point of discussion. Businesses will try to implement transparent content curation practices, ensuring fairness and equity in the representation and distribution of content.
- More efficient content lifecycle management: As AI continues to streamline workflows, there will be little need for human intervention in content lifecycle management. Automation will take care of manual tasks like content creation, editing, and curating, partially or fully, so expect processes to get more efficient.
- Focus on niche and specialized content: AI will help develop targeted content creation strategies to serve specific niche markets, allowing businesses to diversify their content marketing efforts and expand their customer base.
Wrapping up
While the content space has become more complex in the last few years, we have also got some powerful tools for content management to organize and distribute large amounts of content.
The tips and trends we discussed in this article will give you an insight into the present content scenario, and help you devise a strategy that works for your specific business needs. With the mighty combo of a reliable content management tool and effective planning, your business will keep thriving.
FAQs
What do you mean by content management?
Content management is the process of creating, curating, organizing, sharing, and tracking the performance of digital content. Whether it's a blog post, social media post, email newsletter, or video, every type of content comes under the umbrella of content management.
Why is content management important?
With effective content management, businesses can maintain brand consistency, build credibility, and stay organized with the creation and publication of online content. Content management also comes in handy if you want to measure the performance of your published content.
What is the value of content management?
Content management is valuable for modern-day businesses as it keeps content teams productive, promotes collaboration among stakeholders, streamlines content planning, and maintains a digital storehouse of content assets.
What is the best tool for content management in 2024?
Powered by AI, CurateIt is the best tool for content management in 2024. Designed for marketers, researchers, and digital creators, this tool streamlines bookmarking, offers hassle-free content curation, and boosts productivity.